The Online Copywriter’s Handbook By Robert W.Bly

This week I read a book by Robert W. Bly called - ‘ The Online Copywriter’s Handbook‘. I thoroughly enjoyed the book and learned quite a few new concepts regarding copywriting. Robert Bly has many years of experience in the copywriting industry. He started off writing copy for the offline market and then moved on [...]

How To Start Copywriting

A lot of successful internet marketers either have a background in ‘Copywriting’ or have taught themselves Copywriting skills. My background is not in copywriting - Prior to moving into my current business I was programming for a living. Very early on into my new business venture, I realized how important good copy was for [...]

Search Engine Sitemaps - Do They Serve Any Purpose ?

Sitemaps are used to inform search engines the existence of various pages on a website. Search engines discover all the pages on a website by the links on that site. They basically jump from one link to another and in the process crawl the various pages on the website. This is why we should have [...]

The Rubicon Project

This project was started by a serial entrepreneur, Frank Addante. Rubicon project is currently in beta stage. I just finished watching the three minute demo and was very impressed. I have signed up for the beta promotion….But I guess they pick only a few at the beta stage and so am not sure if I [...]

To find out the top ten mistakes people make with their title tags - read my post on
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To find out the top ten mistakes people make with their title tags - read my post on
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The Hardest Part Of Working From Home…

This is my sixth year of working from home. All in all I love working from home. If you ask me, the greatest perk of working from home is the flexibility that comes with it. You can determine your working hours around your family needs. This perk was ‘the thing’ that actually made me give [...]